Think Pink! is a consumer awareness initiative, which anticipates the growing concern regarding the staggering number of pink ribbon products and promotions being marketed. Think Pink! calls for transparency and accountability on the part of companies involved in breast cancer fundraising, and encourages consumers to be critical about pink ribbon promotions.
Think Pink! also highlights "Pink Abuse" — companies who promote pink ribbon campaigns, but also manufacture products linked to the disease.
To counter this "Pink Abuse" Pink Ribbbon strives to implement a universal symbol, a hallmark, to regognize fair use of the Pink Ribbon symbol. This symbol will indictate towards the consumer that both the supporting corporation, as well as the breast cancer foundation, are accredited, trustworthy institutions. Pink Ribbon prefers a clear contribution to accredited breast cancer foundations. This means a total overview of the percentage donated per product, the amount of total funds donated, and the specific destination of the funds.
If you yourself know of a Pink Ribbon product that is not mentioned in our list, feel free to fill in the form, or email us at firstname.lastname@example.org.